In a deep canvass, we go to the turf where voters have voted against our causes in the past, and we find out why. But research shows that the impact of our deep canvass conversations can last nine months or longer. Three months after the canvass, Broockman asked participants to fill out the survey again. During a 2013 trip to New York City, he visited the Columbia University political-science professor Donald Green, whose experiments on voter behavior including his findings that canvassing is a more effective mobilization tool than telephone calls or direct mail partly inspired a focus on building a ground game, a strategy mastered by the Obama campaign. Could it be used to wage conservative culture wars? For instance, Donald Trump won Michigan by 10,000 votes. "We had a certain sense of responsibility.". I wasnt sure she would return; the last two voters hed met pleaded busyness. This article covers the basic components of a deep canvassing script. And finally, this method dramatically changes who volunteers on a campaignwe get a more engaged and self-motivated volunteer base when we tell volunteers to interact with voters as human beings rather than as robots. To combat that, canvassers tried to get voters to reflect about challenging decisions they had made in their own sex lives or relationships or times they were judged harshly. Had it all been wishful thinking? He enlisted a graduate student at UCLA named Michael LaCour to see if there was a measurable effect. The design of this tool was inspired by the Business Model Canvas. That is just not what we are trying to do here, he says. Heres a 2015 video example of deep canvassing. We invite you to share your script with us to include below to help others develop their own. You can register at this link. ballot measure by a mere 80 votes. But the researchers found that the persuasion attempts had zero effect, Broockman said. (This definition is sourced from The New Conversation Initiative). Interacting with people different than me was a normal thing, and certainly not undesirable or scary. Broockman and Kalla point to Leadership Lab canvassers ability to engage voters in two prejudice-reduction behaviors at the door: perspective taking (the ability to empathize with anothers experience) and active processing (deep or effortful thinking). Its just not easy. Williams says the man said he hadn't considered what that might be like. But through deep canvassing, the activist is able to turn her around. Topping and dozens of other canvassers were a part of that 2016 effort. Why Should My Campaign Consider Using Union Printers? Broockman and Kalla published the results in Science on Thursday. A gray-haired Hispanic woman named Nancy cracked open the front door, though not enough to let her little dog eat our ankles. Instead, they did something more radical: They listened, nonjudgmentally, and began a conversation. The study made international news and seemed to confirm what many gays and lesbians believed in their guts: that knowing a gay person is a powerful antidote to anti-gay bias. The idea grew out of Fleischers own experience as a Jewish, liberal gay kid in Chillicothe, Ohio. Through the power of a year-long, cohort experience, your leaders connect with and discover alongside others. Whats missing here, she says, is a theoretical understanding for why the change is occurring. Through a deep canvass, we can at times identify a voters deeply bias and prejudices, views that may not be identified through polling or focus groups but can be utilized by your opposition. And 75 percent of the people who start the conversations with the canvassers share a story about their own lives. Theres plenty of work that offers some possible mechanisms by which opinions change. They urged voters to talk about anyone they knew who was gay or lesbian and, more important, to speak about their own marriages. Fleischer began getting the sense that just talking and listening to people was making them more accepting of same-sex marriage. But David Fleischer, the director of the Leadership LAB of the Los Angeles LGBT Center, thinks he's found a way to begin changing people's prejudices with just a short conversation. Dave Fleischer, director of the Leadership Lab. Tennessee and the Central Valley have been the sites of large-scale workplace raids by ICE [Immigration and Customs Enforcement] in recent years, she says, and various cities in Orange County have attempted to opt out of the California Values Act. Thats a state law that limits the collaboration between local law enforcement and federal immigration enforcement. LGBT Center volunteers went out to canvass hundreds of people. Leadership Lab volunteers spoke with 3,330 residents in Pocatello, Idaho, a small, heavily Mormon city facing a ballot referendum that would have reversed a local nondiscrimination ordinance protecting gay and transgender people. Deep canvassing was not cooked up by experts in . Immigration particularly that of asylum seekers loomed over the 2018 elections. Have a Conversation. He likes to say that he has been talking to people who disagree with him since he was 4. Its not about listing facts or calling people out on their prejudicial views. Share on Facebook Thats a new finding. They share takeaways on how to construct outreach scripts that bridge divides and move people powerfully, with practical examples from advocacy campaigns on the ground. And the data shows it works. Thats not known.). "I told him that my father is fighting cancer right now. people, with a current focus on transgender discrimination didnt take to the golf-ball suggestion, but Fleischer wanted me to know that he is not opposed to stealing a good idea from the Mormons.. If you would like to see first-hand what these one-on-one conversations are like, we encourage you to sign up to canvass with us. Eden Mayle Field Manager Maria Do Field Organizer Deep canvassing has since been proven to change hearts and minds and find common ground across differences by. Keep in mind the media environment the canvassers were working in. 2. Who can you reach with a deep canvass? Each week, we explore unique solutions to some of the world's biggest problems. That means you need to create 100,000 conversations to change 10,000 minds and win the vote. After a long day of canvassing on that Saturday, tired but exuberant volunteers returned for a debriefing. He is deeply passionate about the superpowers of vulnerability and non-judgmental curiosity that we all carry within us, and the political and personal transformations that occur when we use those powers to bridge fear and difference. In our experience in 5 years of canvassing on same-sex marriage in LA, we logged 12,000 completed conversations. The canvassers don't try to build rational arguments for why someone should think one way or another. On the issue of transgender rights, the woman seemed mostly supportive but stopped at a nine. Though the abortion debate is less obviously rooted in prejudice than transgender discrimination, Fleischer and his canvassers noticed that many voters reacted negatively to a short video of a middle-aged woman recounting having an abortion when she was 22. But after shooing the dog into another room, Nancy appeared in her doorway again. In these, researchers included conditions to see whether the conversations could work if conducted over the phone (they did, but it was slightly less effective). Those who had discussed prejudice they'd experienced felt about 10 points more positively toward transgender people, on average. Ella then managed the Leadership LAB project at the Los Angeles LGBT Center, where a team of more than 1,000 volunteers and staff collaborated to innovate new methods of voter persuasion and prejudice reduction and apply them on the ground to help win LGBT rights campaigns across the country. "It was a really ingenious test of the change. I know it exists, and I hear stories, and I see them on TV. But many times this approach underestimates whos persuadable. Deep Canvassing to Shift Hearts, Mind and Votes. Its about sharing and listening, all the while nudging people to be analytical and think about their shared humanity with marginalized groups. For privacy information see the About page. issues, he believes this kind of canvassing could change peoples thinking on everything from abortion and gun rights to race-based prejudice. The canvassers then ask if the voters know anyone in the affected community, and ask if they relate to the persons story. Its also volunteers who schedule, recruit for and manage in-person canvasses. They are supposed to appear genuinely interested in hearing the subject ruminate on the question, as Broockman and Kallas latest study instructions read. I came out two years ago now, and one of the hardest things for me has been talking with folks who dont understand [gender identity], and not immediately writing someone off because they dont immediately get it, Topping says. Were out talking to voters about an important issue Fleischer began, only to have Nancy excuse herself and walk away. Massachusetts voters chose to protect trans rights, and Topping believes deep canvassing helped. Listening to a political opponents concerns. Broockman says that public opinion about gay people has improved by 8.5 points between 1998 and 2012. I have friends who are gay.. That failed miserably, he said. Deep canvassing has been proven to be an effective way to help more people vote. found to be successful at reducing transgender prejudice. One canvasser stood up and spoke of moving a man to a seven from a three. At the door, Fleischer asked Nancy if she knew any transgender people. An IE may ask its volunteers to canvass via #KnockEveryDoor. The year before, a survey of more than 6,000 transgender and gender-nonconforming people revealed that an astonishing 41 percent had tried to commit suicide. Anyone can read what you share. Caitlin Homrich-Knieling, Deep Canvass Coordinator at We the People Michigan in the United States talks about script development and how they come up with script as well as a useful tool called The Cone of Curiosity. Our organizing philosophy was outlined in the book Rules for Revolutionaries: How Big Organizing Can Change Everything which was co-authored by Becky Bond, one of the volunteer chief organizers at #KnockEveryDoor and featuring stories about several other co-founding staff and volunteers who worked together on the Bernie Sanders 2016 presidential campaign, including Texas Zack Malitz, Hannah Fertig, Lynn Hua, Sam Ghazey, Cole Edwards, Kenneth Pennington, Hector Sigala and Max Cotterill. And an uptick in 10 points on a feeling scale of 0 to 100 doesn't sound like an epiphany. Kathleen Campisano, Deputy Director of the Leadership LAB, . Cutting edge political science research shows that canvassing is one of the most effective tactics in an activists arsenal (to read more about this, check out Deep Canvassing 101). Without in-person, full-time, paid organizers running all aspects of the operation, we are piloting a canvass model that is lightweight, easier to learn via online training, and depends on peer-to-peer coaching, encouragement and knowledge sharing among volunteer hosts, canvassers and support team members.
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