On the contrary, the company has also been affected by the rapid changes in technology that result in increased competition. WebEmirates Airlines Strategies The long-haul, low cost carrier strategy Emirates is differentiated as a legacy airline where advanced technology, staff skills and ancillary As a result, the company allows hiring employees with diverse backgrounds and spends more attention to spending resources on their training rather than compensation (Nataraja and Al-Aali 474). The Pakistani government offered the airline the first international flight. Forecasting can enable businesses determine future capacities, inventory, and cost. In the process of designing a particular service, it is important for an organization to ensure that there is no variation between the service provided and the customers expectations. Retrieved from https://business-essay.com/emirates-airlines-company-operations-management-practices/, BusinessEssay. Emirates Airlines is committed towards improving its capacity. General Information 2. Emirates have many distinctive competencies, and their progress depends on providing the luxury services globally. The firm has integrated technology as its differentiation variable. Strategy Evaluation The growth in the net profit margin was up by 1.8%, which is an increase from 8.1% to 9.9% from the previous year. Emirates growth strategy on track. This will improve its effectiveness and efficiency as a hub for the major airlines, such as Emirates. Emirates Airlines Business Strategy. Regulation of Air Transport: The Slumbering Sentinels. In other words, most of these countries revenues per capita are higher and thus capable of using air transport. ERP systems contribute towards improvement in forecasting accuracy because an organization can access accurate that can be used in forecasting. The effort is geared towards ensuring that this firm offers top quality services to its clients at all times. The company strategies revolve around achieving the global expansion. The additional advantage is the high-skilled international personnel. BusinessEssay. In this Marketing Strategy of Emirates Airlines, we will talk about the marketing strategies of Emirates, Emirates marketing mix, competitors analysis, WebStrategies a) Differentiation Strategy By increasing the flight service to unserved and poorly served routes on which high demand currently existing or can be develop is what Emirates should be looking into. The database is updated daily, so anyone can easily find a relevant essay example. Consequently, customers can easily access Emirates Airlines. The financial strength has increased the company competitive advantage. Accept cookies to experience the full functionality of this page. Web. According to Abeyratne, it is estimated that this firm carries over 27.5 million passengers and 1.6 million tons of cargo every year using its fleet of A 330-380 aircrafts (94). The companys vision is based on the idea that customers need to receive high-quality services, and much attention should be paid to gaining the customer loyalty and developing the positive relationship with the community. https://ivypanda.com/essays/strategic-management-project-emirates-airlines/, IvyPanda. The firm has formulated comprehensive quality policy, which guides its operation; thus, Emirates Airlines has been in a position to provide customers with high quality airline services. 29 November. The ASK is used to determine an airlines capacity. This has played a fundamental role in improving the customers level of satisfaction. "Strategic Management Project: Emirates Airlines." The growths in both the profit margins and the returns on the shareholders capital have been consistent since the 2009 financial year. Up In the Air: How Airlines Can Improve Performance by Engaging Their Employees. This is IvyPanda's free database of academic paper samples. Emirates Airline - Strategic Analysis | Free Essay Example Thus, the firm is committed towards developing a strong relationship with its internal and external stakeholders. To position itself as a customer-centric organization, Emirates Airlines has appreciated the importance of effective baggage management. 9). In addition, the company has taken advantage of the both regional and global opportunities while utilizing its both internal and external strengths to increase its competitive advantage. Subsequently, the firm is able to provide new technological solutions hence optimizing its performance. Nataraja, Sundaram, and Abdulrahman Al-Aali. For instance, by using cheap labor, the company will be capable of lowering labor costs by more than 30 percent. This trend is mainly evident in the emerging markets such as the UAE. About process selection and facility layout operations management. This assessment on Emirates Airlines Differentiation and Innovation was written and submitted by your fellow The firm has improved its in-flight entertainment services (Pfeifer 334) by integrating new and emerging in-flight technologies such as Wi-Fi. The airline has positioned itself as the pioneer with regard to sustainable air travel. Further, up to date technology such as video-conferencing aids virtual alliance thereby thinning the needs of travelling. The system was implemented through partnership amongst Hewlett-Packard, Microsoft, and the Emirates Group Information Technology department. WebEmirates Airlines has integrated differentiation as its core competitive strategy. Therefore, it has significantly enhanced their capability to serve over 35 million customers annually; hence, one can assert that the technology has contributed towards the creation of an optimal customer experience. The management of Emirates makes efforts to come to terms with government policies while the real business agenda is executed by subsidiaries or local agents in the country (Roberts 2012). The Civil Aviation Authority (CAA) of Dubai is charged with the responsibility of managing safety and security. The Strategies applied by Emirates airlines The airline has also been committed towards improvement of its capacity by boosting the Available Seat Kilometers [ASK], which is one of the variables used in determining an airlines carrying capacity. We inspire travelers around the world with our growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine, and world-class service. The airline has established a number of subsidiaries, which include Emirates Tours, Arabian Adventures, Emirates Holidays, and Congress Solutions International. Most of the wastes are recycled and most of the airline environmental sustainability programs are managed under the corporate responsibility strategy. Therefore, product success depends on an organizations ability to outdo the prevailing market competition. Thirdly, in the airline industry, the consumer power varies with presented choices. Print. Emirates Airlines Company' Operations Management Practices. In fact, with no binding trade agreements, most of the governments protected their domestic airlines from external competitive threat. As a result, the issue of diversity is important for the company. The passenger terminal building is comprised of parking bays, handling areas, and concourse. This will aid in elimination of redundancy and improvement in the level of its productivity. Firms in the service sector can greatly benefit from effective forecasting (Hoshmand 4). Customers can now book their air tickets remotely as long as they have the internet access. The firm is ranked as the third largest airline company in the world. However, it is imperative for organizations to ensure that their differentiation strategies are effectively formulated and implemented. In fact, the transition in the industry may lead to further consolidation of airline industries. The strategies and objectives of the company should be reviewed annually to ensure relevance to the need of the customers. A Competitive Analysis of Airline Industry: A Case Study on Biman Bangladesh Airlines. Journal of Business and Management 17.4 (2015): 23-33. Most of the Asian countries where the airline operates encourage trade through agreements relation to the aviation industry. student. Other benefits that the airline has gained from departmentalization include attainment of a high level of administrative control, intra-departmental co-ordination and fixation of responsibility on the various departmental heads. Web. Therefore, it is important for the firm to forecast the demand in order to plan effectively (International Air Transport Association par. The airlines efficiency in providing customers with high quality services is evidenced by its JAR 145 and ISO9002 accreditation. The firm intends to transform Dubai into a long haul and global aviation hub (CAPA Centre for Aviation par. In 2012 alone, the Emirates Airlines carried over thirty-four million passengers. The interdependent nature of the various departments has led to improvement in the level of knowledge sharing amongst the employees. However, customers are requested to book the special meals in advance, at least 24 hours. BusinessEssay. The IFE team is charged with the responsibility of designing and implementing advanced in-flight entertainment systems. WebDifferentiation in the airline companies can be achieved via offering the latest and modern services like the royal treatment, big seats, advancements aircrafts and the online ticketing. (2020, July 9). According to the firms management team, the airline will not only focus on increasing the frequency of its flights on the existing routes and expanding its network but will also focus on improving its fleet size by purchasing A380 Superjumbo aircraft. These stakeholders for Emirates are customers because their interests and satisfaction are the highest priority for the company. Rivals of Emirates such as Gulf Air Company and Qatar Airways Group are also oriented to expanding markets, and the competition within the airline industry increases. The airlines training programs are held at the Emirates Aviation College, which is located in Dubai. 18). A differentiation strategy focuses on what makes your business unique from others in the same industry or market. For example, terminal 1 and 3 are served by the Red Line. In its process strategy, the firm makes a decision with regard to different aspects, which include how to implement a high level of flexibility, adjust to changes emanating from technological, volume, and design changes. In addition to short distance buses, the airport is serviced by long-distance business services. In order to evaluate the strategic management of Emirates, it is necessary to analyze macro-environmental factors that influence the development of the business focusing on political, economic, social, technological, legal, and environmental forces. . Graeme, Wilson. New York: Cengage, 2015. Davahran, Ngaveena, and Rashad Yazdanifard. The firm also trains its employees on the English language proficiency and management. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. However, today trade opportunities for airlines are rather limited because different nations all over the globe changed their courses regarding relations within the aviation sector due to the complicated political situation. Emirates Airlines Company Operations Management Ghuman, Kennedy. The Importance of Managing Customer Service, Safety Quality and Benchmarking of Airports and Airlines to Enhance the Performance and Customer Loyalty. Global Journal of Management and Business Research 14.4 (2014): 1-9. Stakeholders in the airline industry are numerous. The impact of suppliers in the industry is high because changes in suppliers prices and propositions influence the quality and costs of provided airline services directly. In addition to the above forms of ground transportation, the airline is also served by buses, which are operated by RTA. Retrieved from https://ivypanda.com/essays/emirates-airlines-differentiation-and-innovation/. Hoshmand, Reza. However, Emirates tries to keep leading positions in the country and region while changing the marketing strategies and orienting to other consumer categories. Despite the view that the airline is wholly owned by the Dubai government, the firm is independent in its operation. The firm leverages on technology in order to deliver a unique customer experience. MIT Sloan Management: What is operations management 2010. Differentiation. Airlines such as Emirates and Singapore Airlines have been able to charge a premium price for their services by offering a unique product. The airline is experiencing an annual growth rate of 16% with regard to passenger capacity. Currently, the firm is ranked as the leader with regard to the number of its A380s, which are the largest aircrafts in the world.