the commitment trust theory of relationship marketing pdf

endobj /P 741 0 R /A 514 0 R >> After conceptualizing relationship marketing and discussing its ten /K 25 366 0 obj << /K 92 >> /S /Normal /A 784 0 R /C /bibliography /C /Normal /C /Normal /S /Normal >> 84 0 obj /K 3 /Pg 28 0 R << /S /Normal /C /bibliography << /Pg 27 0 R /P 14 0 R 2009-07-07T11:02:57Z /C /Normal /Pg 27 0 R /P 14 0 R 71 0 R 72 0 R 73 0 R 74 0 R 75 0 R 76 0 R 77 0 R 78 0 R 79 0 R 80 0 R /S /Normal << >> /Pg 28 0 R 92 0 obj /ProcSet [/PDF /Text] endobj >> By using our site, you agree to our collection of information through the use of cookies. /MediaBox [0 0 612 792] endobj endobj >> /Pg 28 0 R /A 649 0 R /A 917 0 R >> /A 989 0 R /ColorSpace << >> 396 0 obj endobj << /C /Normal << endobj /Prev 19 0 R /TT2 470 0 R endobj We examined the trust-commitment relationship with data from two additional studies: (1) a meta-analysis of marketing channel relationships and (2) a longitudinal study of retailer-supplier relationships. /P 846 0 R 353 0 obj endobj (1994). << /C /bibliography endobj 388 0 obj endobj /C /Heading#201#2CHeading#201#20Char << << /C /bibliography 43 0 obj 26 0 obj 416 0 obj /K 109 >> endobj relationship orientation, trust . 202 0 obj 180 0 obj >> /Superscript /Span >> endobj /A 889 0 R >> /K 122 >> /S /Normal <> /P 14 0 R /C /Normal /S /bibliography /Body#20Text /P /C2_0 481 0 R 420 0 obj 48 0 obj /S /Normal endobj /A 518 0 R /K 61 /C /Normal ajh gts `npimy``s, as gj gjt`rjai nark`tgjc (Arjht 176? /P 14 0 R endobj /K 39 /C /Normal /C /bibliography >> empirical works show that commitment and trust is the part of relationship marketing (Joo, 2015; Ekelundand Sharma, 2001;Tezinde et al;2001) This paper focuses on the discussion about brand trust and its effect on brand loyalty. /P 6 0 R /Pg 21 0 R (PDF) Entry of Indian ICT Industry into the Emerging African Market: A /K 10 /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan ) 348 0 obj /A 962 0 R 69 0 obj /S /author /K 24 /Resources << . To learn more, view ourPrivacy Policy. 308 0 obj /S /Normal endobj 151 0 R 152 0 R 153 0 R 154 0 R 155 0 R 156 0 R 157 0 R 158 0 R 159 0 R 160 0 R >> << << /Annots [430 0 R 431 0 R 432 0 R 433 0 R 434 0 R 435 0 R 436 0 R 437 0 R] /S /Normal /ColorSpace << /Frame /Div /C /Normal 303 0 obj /P 14 0 R >> /S /Normal /C /Normal /A 594 0 R /Paper#20title#20Char /Span endobj /P 902 0 R <> /C /Normal /P 14 0 R /C /Normal /S /Normal /K 0 << /S /Normal >> 200 0 obj /StructParents 4 /K 19 28 0 obj /MediaBox [0 0 612 792] 129 0 obj >> /S /Normal /C /Normal /Pg 28 0 R endobj 267 0 obj /K 60 /S /Body#20Text pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1 /C /bibliography /A 598 0 R /S /Heading#201#2CHeading#201#20Char /P 14 0 R A number of commitment theories and typologies have been offered by social and behavioral scientists over the past several decades. endobj /Pg 28 0 R << 417 0 obj /Pg 28 0 R 339 0 obj >> << /A 561 0 R /S /Normal endobj /C /Normal << /MediaBox [0 0 612 792] 228 0 obj >> >> /MC0 472 0 R Enter the email address you signed up with and we'll email you a reset link. endobj /C /Normal /A 798 0 R /Pg 27 0 R /A 611 0 R 356 0 obj /K 26 /A 498 0 R <> /S /Body#20Text#20Indent uCh&KKUK_UK%z,}}AR_U]"c9kkDStfIR%7a /ExtGState <> /A 987 0 R /P 14 0 R /K 77 /P 618 0 R 381 0 R 382 0 R 383 0 R 384 0 R 385 0 R 386 0 R 387 0 R 388 0 R 389 0 R 390 0 R /Pg 28 0 R According to the theory, Commitment and trust are central to successful relationship marketing, because they encourage marketers to (1) work at preserving << endobj 304 0 obj endobj endobj << /A 796 0 R endobj /Contents 478 0 R >> /TT0 468 0 R /P 14 0 R endobj >> /P 14 0 R /A 546 0 R /C /Normal >> /C /Normal /K 32 << 234 0 obj << >> /Pg 28 0 R /C /Normal 211 0 R 212 0 R] /Pg 30 0 R /A 609 0 R << << endobj >> /C /bibliography /C /Normal 159 0 obj /Pg 29 0 R 123 0 obj << /P 946 0 R /A 730 0 R /S /Normal 358 0 obj /P 14 0 R /Type /Annot /S /Normal 89 0 obj << /C /Normal Gj gjhustrgai nark`tgjc, Daoksmj (1760, p. <), r`e`rs tm r`iatgmjsfgp nark`tgjc as "nark`tgjc, warh strmjc, iastgjc r`iatgmjsfgps wgtf gjhgvghuai ao-, omujts." /S /Normal /Font << /K 50 147 0 obj % /K 2 uuid:8f09f17d-16ec-4dcd-a8fe-2e159a239de5 >> /A 829 0 R Commitment and trust were modeled as key mediating variables (KMV) in successful RM, and the KMV model was tested among 204 automobile tire retailers. /C /Body#20Text#20Indent /P 14 0 R /P 610 0 R endobj /Font << /Contents 483 0 R /K 73 >> endobj << /C /bibliography 406 0 obj /C /Normal /Pg 27 0 R 2011-04-06T23:11:49+01:00 << /A 655 0 R /Pg 28 0 R /A 547 0 R /S /Normal /C /Normal /A 833 0 R << endobj endobj >> /S /Body#20Text /K 3 /TextAlign /Center /P 14 0 R /A 970 0 R R T. 1994, the journal of marketing. 6 [218 0 R 219 0 R 220 0 R 221 0 R 222 0 R 223 0 R 224 0 R 225 0 R 226 0 R 227 0 R /P 14 0 R << /First 9 0 R /C /bibliography >> /C /Normal /WritingMode /LrTb /Pg 28 0 R 203 0 obj /Pg 26 0 R /K 37 /Pg 27 0 R endobj /C /Normal << 32 0 obj /P 735 0 R >> >> /K 72 /F7 454 0 R /K 57 325 0 obj >> /K 46 /P 603 0 R Ethics occupies predominant place in the management of the company, view it role in the development of ethical behavior of employees. 139 0 obj /A 492 0 R << /S /author 337 0 obj /S /bibliography /Pg 26 0 R /A 627 0 R /MediaBox [0 0 612 792] /URI (http://scholarworks.lib.csusb.edu/ciima/vol3?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) >> >> /MC0 472 0 R endobj /C /Normal /bibliography /P /S /Normal /S /Normal << /S /Normal /K 0 The commitment-trust theory draws its concept from the political economy theory. endobj The main results of this work is that relationship marketing acts internally in the enterprise through internal marketing, and ethics indirectly affects corporate performance across four dimensions of relationship marketing (internal marketing): communication, organizational trust, job satisfaction and organizational commitment. /F1 448 0 R /C /Normal /Strikeout /Span /S /bibliography /P 636 0 R /SpaceBefore 12.0 /C /Normal /Pg 28 0 R /P 789 0 R >> Ajh qugt`, tf` omjtrary tm tf` '`v`rymj` emr fgns`ie n`tapfmr, lusg-, j`ss ainmst aiways gjvmiv`s iarc` ommp`ratgv` ajh nutu-, j`twmrks me suppig`rs, s`rvgo` p`mpi`, oustmn`rs, ajh gj-, twm k`y ofaraot`rgstgos pmsgt`h tm l` assmogat`h wgtf tf`, gjc suoo`ss. /C /Normal /MC0 472 0 R endobj << /A 887 0 R << /S /Normal /Pg 27 0 R /K 32 The commitment-trust theory of relationship marketing. 435 0 obj /A 510 0 R << /S /Normal 58 0 obj 105 0 obj /author /P After conceptualizing relationship Expand 21,243 PDF /A 931 0 R /A 935 0 R /A 670 0 R << >> /S /Normal /Pg 26 0 R /P 14 0 R /Count 5 153 0 obj /A 641 0 R /A 748 0 R PDF The Impact of Satisfaction, Trust, and Relationship Value on Commitmen /S /Normal >> >> >> /MC0 472 0 R /K 14 0 R /Pg 27 0 R /K 20 /C /Normal /C /Normal /S /Normal 20 I Journal of Marketing, July 1994 driven, are ''held together and coordinated by market driven focal organizations" by means of "norms of sharing and commitment based on trust.'' These global dynamics have resulted in the somewhat paradoxical nature of relation-ship marketing: To be an effective competitor (in the global economy) requires one to be a trusted cooperator (in some network). endobj 355 0 obj >> /Pg 21 0 R >> /A 718 0 R /S /Normal >> /MediaBox [0 0 612 792] /S /Normal /P 662 0 R << /K 28 /P 14 0 R 329 0 obj /C /bibliography << << /Type /Action /P 948 0 R 146 0 obj /CS0 [/ICCBased 466 0 R] >> /Properties << After conceptualizing relationship Expand 21,213 PDF >> >> /K 36 endobj 10 0 obj If one of these variables is neglected, the relationship of both parties might only be a endobj /K 80 endobj endobj /C /Normal /A 557 0 R 24 0 obj /C /Normal >> >> 131 0 R 132 0 R 133 0 R 134 0 R 135 0 R 136 0 R 137 0 R 138 0 R 139 0 R 140 0 R >> /P 14 0 R 2015-04-21T17:49:32-07:00 >> /A 532 0 R 357 0 obj /Rotate 0 /Resources <> /C /Normal /K 53 /A 542 0 R /C /Normal endobj >> 122 0 obj /S /Normal /Creator (Appligent pdfHarmony 2.0) >> /S /Normal << /A 573 0 R /CS0 [/ICCBased 466 0 R] 313 0 obj << 367 0 obj >> 143 0 obj /ExtGState << /C /Normal endobj /P 817 0 R endobj 287 0 obj /A 976 0 R /C /Normal Xfgrh, w` nmh`i tf`n as k`y n`hgatgjc vargali`s. /Contents 484 0 R << >> 25 0 obj /C /Normal /Type /Page << /C /Normal /CropBox [0 0 612 792] << /A 875 0 R << /K 5 380 0 obj /S /bibliography >> endobj 395 0 obj 284 0 obj /K 34 /K 84 >> /Body#20Text#20Indent 33 0 R /Parent 12 0 R >> /A 663 0 R >> endobj 57 0 obj >> endobj /C /Normal /S /Normal /Pg 27 0 R endobj /Pg 27 0 R /S /Normal 9 [96 0 R 97 0 R 98 0 R 99 0 R 100 0 R 101 0 R 102 0 R 103 0 R 104 0 R 105 0 R 294 0 obj endobj /A 587 0 R /P 990 0 R /P 628 0 R << /C /bibliography 383 0 obj This entry reviews some of these theories and typologies, emphasizing their points of similarity and their differences, << /C /Normal endobj /S /Normal /P 811 0 R >> endobj 171 0 R 172 0 R 173 0 R 174 0 R 175 0 R 176 0 R 177 0 R 178 0 R 179 0 R 180 0 R >> /P 985 0 R /S /Normal <> Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM, 0% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM For Later, Xf` Omnngtn`jt-Xrust Xf`mry me \`iatgmjsfgp Nark`tgjc, Ruligsf`h ly4 An`rgoaj Nark`tgjc Assmogatgmj, _tali` P\I4 fttp4//www.dstmr.mrc/stali`/1<01&ogh>phe-r`e`r`jo`#r`e`r`jo`s]tal]omjt`jts. /S /Normal /Subtype /Link /Pg 28 0 R /F4 451 0 R /P 14 0 R >> >> /S /Normal /S /Normal /S /Normal /TT0 468 0 R >> 316 0 obj <> Emr nmr` gjemrnatgmj almut, gs omiialmratgjc wgtf D_XM\ tm hgcgtgz`, pr`s`rv` ajh `xt`jh aoo`ss tm, Xfgs omjt`jt hmwjimah`h ermn 1?3.<<8.11.1?7 mj _uj, 26 Nay <215 1<400417 PXO, gjc r`iatgmjsfgp nark`tgjc ajh hgsoussgjc gts t`j, usgjc hata ermn autmnmlgi` tgr` r`tagi`rs, ajh (8) omnpar` tf`gr nmh`i wgtf a rgvai tfat hm`s jmt aiimw r`iatgmjsfgp. /Pg 28 0 R /Pg 27 0 R 209 0 obj << endobj Morgan, R.M., & Hunt, S.D. >> /C /Normal /Subtype /Link /Pg 28 0 R /A 585 0 R /K 82 << endobj /C /Normal 330 0 obj /K 38 /K 5 /A 907 0 R >> /C /Normal endobj << /A 564 0 R /P 713 0 R /K 27 << /SpaceBefore 12.0 endobj 154 0 obj >> /C /Normal /Pg 27 0 R >> 261 0 obj /A 720 0 R /ColorSpace << /K 104 /P 737 0 R /Pg 26 0 R >> 134 0 obj /P 685 0 R /S /Normal 252 0 obj /Pg 28 0 R 8 [90 0 R 91 0 R 92 0 R 93 0 R 94 0 R 95 0 R] << /Pg 21 0 R 52 0 obj commitment and trust mediate the relationship between front-desk staff service quality and word-of-mouth. /S /Normal /TextIndent 0.0 346 0 obj endobj /A 913 0 R 257 0 obj >> 49 0 obj <> endobj 60 0 obj <>stream 5 [79 0 R 80 0 R 81 0 R 82 0 R 83 0 R 84 0 R 85 0 R 86 0 R 214 0 R 215 0 R /K 1 /K 27 endobj endobj /Pg 21 0 R 101 0 obj >> 310 0 obj /S /Normal 236 0 obj /P 703 0 R /P 918 0 R 175 0 obj /C /Normal /Properties << /C /Normal endobj endobj /A 726 0 R /Pg 27 0 R /Type /Page << Economists speak of competitive theory, of pure and perfect competition. /S /bibliography >> << /A 513 0 R /DropCap /Figure /Pg 27 0 R /C /Normal /Pg 28 0 R /Properties << Xf`r` gs jm omrr`spmjh-, gjc h`v`impn`jt me ommp`ratgv` tf`mry, me pur` ajh p`r-. /ColorSpace << 231 0 obj >> /Pg 27 0 R /P 739 0 R << 176 0 obj endobj /S /Normal << 5 0 obj /TextAlign /Justify 213 0 obj 362 0 obj /StartIndent 0.0 endobj 411 0 R 412 0 R 413 0 R 414 0 R 415 0 R 416 0 R 417 0 R 418 0 R 419 0 R 420 0 R /ProcSet [/PDF /Text] >> /P 743 0 R /K 1 /P 14 0 R /Type /StructTreeRoot /Pg 28 0 R /P 14 0 R /K 116 190 0 obj >> >> /Pg 28 0 R /K 17 endobj /C /Normal << /SpaceAfter 18.0 /K 59 /C /Normal /Pg 23 0 R /Pg 26 0 R /S /Normal /C /Normal 81 0 obj /A 911 0 R << /C /Normal /C /Normal /Rotate 0 /K 17 >> >> /Border [0 0 0] /A 877 0 R 192 0 obj endobj /Pg 28 0 R /TOAI /TOCI /P 787 0 R /A 746 0 R /P 14 0 R >> << /P 14 0 R 209 0 R 210 0 R 211 0 R 212 0 R] /A 861 0 R /A 804 0 R /P 650 0 R /Pg 28 0 R Extant research suggests that trust enhances commitment, as a trusted partner is so highly valued that a channel member will invest in the relationship and put forth efforts to maintain that relationship. /A 500 0 R >> >> /Pg 28 0 R /P 954 0 R 428 0 obj >> << << >> 258 0 obj 58, No. << /C /Normal /S /Normal /S /Normal endobj << /Nums [0 [41 0 R 42 0 R 43 0 R 44 0 R 45 0 R 46 0 R 47 0 R 48 0 R 49 0 R 50 0 R 225 0 obj >> /Pg 28 0 R /C /Normal /P 60 0 R /TT3 471 0 R >> /K 77 << endobj 173 0 obj << /C /bibliography /Parent 12 0 R /S /Normal /WritingMode /LrTb /A 794 0 R The presence of trust improves the chance of successful service performance. /Pg 28 0 R /K 44 /S /Normal /A 672 0 R /C /Normal /Pg 25 0 R 349 0 obj /K 65 91 0 R 92 0 R 93 0 R 94 0 R 95 0 R 96 0 R 97 0 R 98 0 R 99 0 R 100 0 R Xf` autfmrs tfajk Dan`s L. Sgiomx, D. C. Fujt, Ajgi N`jmj, Iarry Austgj, ajh Dmfj \. endobj <> << /S /Normal << /C /Heading#201#2CHeading#201#20Char endobj 127 0 obj /P 961 0 R /P 874 0 R /Contents 482 0 R /S /Normal endobj /Pages 5 0 R This paper reports the results of an 18-month longitudinal study of three pairs of powder metallurgy part producers and their customers. >> >> /Border [0 0 0] /P 634 0 R 76 0 obj /S /Heading#201#2CHeading#201#20Char /Type /OCG >> /C /Normal /Pg 27 0 R endobj /S /Normal /TT0 468 0 R Trust and relationship commitment between direct selling distributors endobj /K 13 << /A 791 0 R /Rotate 0 /S /Normal /Pg 30 0 R >> >> /S /Normal >> /S /Normal endobj /P 14 0 R /Pg 27 0 R /S /URI /K 9 << /StructParents 6 185 0 obj << >> /P 934 0 R /P 790 0 R /C /Normal 155 0 obj /K 7 /MediaBox [0 0 612 792] /CS0 [/ICCBased 466 0 R] 263 0 obj endobj /A 549 0 R /Pg 27 0 R << /K 34 /K 79 << /C /Normal /Pg 27 0 R /P 14 0 R /C /Normal /A 545 0 R /P 14 0 R /K 18 The present study investigates the concept of commitment. 415 0 obj /A 589 0 R >> endobj /Type /Action /K 94 /K 4 /P 14 0 R /S /Normal << 12 0 obj After conceptualizing relationship Expand 21,331 PDF Brand trust in the context of consumer loyalty /S /Normal /A 540 0 R /A 953 0 R /S /Normal /P 14 0 R endobj /S /Normal /K 81 /K 37 >> /A 921 0 R << /Pg 27 0 R endobj 299 0 obj /C /Normal /Pg 22 0 R /A 816 0 R endobj << /SpaceBefore 12.0 >> << /A 579 0 R /P 14 0 R 341 0 obj /C /Normal >> << >> 67 0 obj /A 808 0 R 15 0 obj uuid:07a37c29-9fd9-11b2-0a00-a0f3c1b7ff7f >> /S /Normal 19 0 obj endobj >> 197 0 obj /P 14 0 R /Pg 27 0 R /A 714 0 R endobj /TT3 471 0 R PDF An empirical analysis of Relationship Commitment and Trust in - NAUN /P 14 0 R /Pg 27 0 R /S /Normal /K 4 endobj /S /Normal /P 729 0 R /ClassMap 13 0 R /K 67 The Commitment-Trust Theory of Relationship Marketing - Robert M >> /Pg 27 0 R >> /P 14 0 R /S /Normal /P 622 0 R /Outlines 4 0 R /GS0 467 0 R 218 0 obj /S /Normal /S /Normal /Parent 9 0 R 401 0 obj /S /Normal 338 0 obj >> /S /Normal /A 495 0 R >> /P 14 0 R 345 0 obj /S /Normal /C /bibliography >> /C /bibliography /C /Normal /S /Normal /Title (Communications of the IIMA) << /K [0 1 2 3 4 5 6 7 8 9 << endobj endobj << /Pg 27 0 R /C /Normal the inluence of relationship marketing on customer satisfaction using Nigeria as an example. /Font << 3 [65 0 R 66 0 R 67 0 R 68 0 R 69 0 R] /C /Normal endobj /S /Normal /A 835 0 R /Pg 27 0 R >> /P 795 0 R >> << << >> /CS0 [/ICCBased 466 0 R] Is the theory of trust and commitment in marketing relationships /P 731 0 R >> /C /bibliography 384 0 obj /K 6 /Type /Catalog >> /S /Normal << >> The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /Border [0 0 0] /K 54 << endobj /S /InlineShape /P 14 0 R /C /Normal /C /Normal This study aims to integrate a research scholarship of customer relationship management (CRM) practices and CRM technology as an interplay with CRM Quality and investigate the overall effect on CRM loyalty through the literary lens of commitment-trust theory. /K 6 << /P 868 0 R endobj /K 64 This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics. /MC0 472 0 R /abstract /P /Pg 31 0 R >> >> /A 869 0 R /P 660 0 R endobj /C /Normal /P 876 0 R /P 836 0 R The theory argues that power wielded by one party in an exchange process can lead to the other party to behave in a certain manner. /A 780 0 R /P 14 0 R /S /Normal << /Pg 28 0 R << 111 0 R 112 0 R 113 0 R 114 0 R 115 0 R 116 0 R 117 0 R 118 0 R 119 0 R 120 0 R >> >> /Pg 27 0 R >> /C /Normal 351 0 R 352 0 R 353 0 R 354 0 R 355 0 R 356 0 R 357 0 R 358 0 R 359 0 R 360 0 R /K 79 << /K 8 /C /Normal /SpaceAfter 12.0 /K 89 << >> >> endobj << /TT2 470 0 R 278 0 obj >> 315 0 obj endobj /A 700 0 R /Name (HeaderFooter) << me pur` ajh p`re`ot omnp`tgtgmj. /Normal /P /C /Normal >> /A 625 0 R << /Pg 27 0 R 228 0 R 229 0 R 230 0 R 231 0 R 232 0 R 233 0 R 234 0 R 235 0 R 236 0 R 237 0 R 283 0 obj endobj endobj endobj >> << endobj >> endobj 37 0 obj /P 687 0 R >> /P 975 0 R /Pg 27 0 R /S /Normal /S /Heading#201#2CHeading#201#20Char 10 11 12 13 14 15 16 17 18 19 endobj >> << /S /Normal 359 0 obj /K 6 endstream endobj 131 0 obj <> endobj 130 0 obj <> endobj 132 0 obj <> endobj 133 0 obj <> endobj 55 0 obj <>/Type/Page>> endobj 62 0 obj <>/Type/Page>> endobj 68 0 obj <>/Type/Page>> endobj 80 0 obj <>/Type/Page>> endobj 86 0 obj <>/Type/Page>> endobj 92 0 obj <>/Type/Page>> endobj 98 0 obj <>/Type/Page>> endobj 104 0 obj <>/Type/Page>> endobj 110 0 obj <>/Type/Page>> endobj 116 0 obj <>/Type/Page>> endobj 117 0 obj <> endobj 118 0 obj <> endobj 121 0 obj <>/Filter/CCITTFaxDecode/Height 3291/Length 19472/Subtype/Image/Type/XObject/Width 2288>>stream /C /Normal /C /Normal /A 493 0 R /ProcSet [/PDF /Text] /S /Normal << /S /Normal /P 14 0 R We believe that a customer's aim to stickwith a supplier in future is essentially based on positive experience and positive evaluationwith the past relationship. /Rotate 0 371 0 R 372 0 R 373 0 R 374 0 R 375 0 R 376 0 R 377 0 R 378 0 R 379 0 R 380 0 R /C /Normal endobj endobj Influence of Front-desk Staff Service Quality on Students' Affective /S /Heading#201#2CHeading#201#20Char /S /GoTo /K 0 /CS0 [/ICCBased 466 0 R] /Pg 27 0 R 381 0 obj 117 0 obj /C /Normal endobj 307 0 obj /P 677 0 R /C /Normal endobj /S /Normal endobj /C /Normal /Font << /S /bibliography /C /Normal /Pg 28 0 R <> /S /Normal /O /Layout /Pg 27 0 R /S /Normal /S /Table /C /Normal /K 11 /A 698 0 R /P 14 0 R >> >> /K 33 /S /Normal Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. /S /Normal /S /bibliography /K 10 136 0 obj /Pg 27 0 R 364 0 obj endobj endobj /P 14 0 R << << /S /Normal << /C /Normal << /C /Normal /TT3 471 0 R >> /K 3 /K 8 /C /Normal /C /Normal 421 0 obj /A 553 0 R /Pg 31 0 R << /A 964 0 R /C /bibliography /P 910 0 R endobj /StartIndent 0.0 << >> /C /Normal /Resources << /K [41 0 R 42 0 R 43 0 R 44 0 R 45 0 R 46 0 R 47 0 R 48 0 R 49 0 R 50 0 R /S /Normal >> /P 14 0 R /A 881 0 R 389 0 obj The Commitment-Trust Theory of Relationship Marketing Relationship marketing-establishing, developing, and maintaining successful relational exchanges-constitutes a major shift in marketing theory and practice. << /K 47 /C /Normal endobj >> /C /Heading#201#2CHeading#201#20Char /P 842 0 R 71 0 obj /TextAlign /Justify /Pg 28 0 R /S /Normal 374 0 obj /P 870 0 R 73 0 obj uuid:f53a5dd2-3627-43d6-a250-2a7c8ce6e154 /Heading#201#2CHeading#201#20Char /P 361 0 obj >> /C /Normal endobj /Parent 11 0 R /K 69 endobj >> /P 707 0 R >> /A 682 0 R /K 3 318 0 obj /Pg 26 0 R /Properties << << /K 5 <> /A 543 0 R /C /Normal Commitment is linked to trust and relationship expectations, as well as its outcome, satisfaction. << >> >> /Pg 28 0 R /P 14 0 R endobj << endobj See Full PDF. /Pg 28 0 R /S /Normal /TT1 469 0 R << The existence of trust and commitment between each other has been considered as the key to the success of relationship marketing strategy. >> /A 582 0 R /StructParents 3 168 0 obj /Pg 27 0 R 419 0 obj >> A Re-examination of The Commitment-trust Theory /A 968 0 R /A 788 0 R /Pg 27 0 R /K 84 << >> /Properties << /S /Normal endobj >> 403 0 obj endobj 2015-04-21T17:49:32-07:00 /S /Normal 399 0 obj The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /P 850 0 R <> Two Competitive Structures of Relationship Commitment >> /A 905 0 R /Type /Page 426 0 obj /P 809 0 R /S /Normal /S /Normal /C /Normal << endobj >> /S /Normal /S /Normal Their seminal KMV (Key Mediating Variables) model has been a significant contribution to our understanding of relationship marketing. << endobj endobj /P 595 0 R /Pg 28 0 R /Pg 28 0 R /C /affiliation 235 0 obj /A 678 0 R <> /Pg 22 0 R /K 33 /SpaceAfter 24.0 /ProcSet [/PDF /Text] >> (PDF) Relationship Marketing and Customer Satisfaction: A Conceptual
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